The Internet is a veritable goldmine of opportunities where one can practically sell anything, from used shoes to something as pricey as their virginity. It should give business owners an idea of just how big the potential market is and can be established on the Internet. For companies that have a physical product, this just means that there’s more opportunity for them to sell their products rather than selling it in their showrooms. Supposing you are the owner of an appliance store and you just built your ecommerce website to house all your products, how are you going to go about in selling your products?
Let’s say that you have one of the latest tankless water heaters as your main product. How are you going to sell something that’s going to be so important to homes without forcing this product down your customer’s throat?
First, highlight the features of the product. What makes it so special above the others? Don’t focus on the brand just yet. People rarely care about the brands, unless it has something to do with clothes. Go for the important features that will help entice the customers. Important features like its ability to provide hot water in seconds or its ability to help you save electricity and water at the same time should be pointed out. Don’t go technical yet. Just keep things simple. Don’t use phrases like “provides water with temperatures of up to 50-degrees” because people won’t know how hot that is. Instead, use words like “water is hot enough to keep you warm during the cold winter season”.
Afterwards, list the benefits of your product. Why is it so special? Why is a tankless water heater something to have in a home as opposed to tanked water heaters? The benefits are the cherry on top of the icing that is your features. While the features will mention what it can do, the benefits are more angled towards what it can do for you. For example, a tankless water heater provides hot water on demand, so there’s no need to have a tank to store the water. The absence of the tank allows you to have more room or space in your basement and in many cases it has fewer problems such as leaking or getting rust.
List the measurements and other important technical details of your product, so your customer will have something to tell their installers. The size and weight of your product will matter, so it’s good if you can provide your customer some info on how big or small the tankless water heater is.
Lastly, include pictures. Take a picture of the buttons, the wirings, and all the other important features that you want to show off. The first three tips focused on what you want your customers to know about the tankless water heater, but this time, it’s time for you to show what it looks like. Remember, looks can also be a big factor in the decision-making process of customers so they need to like what they see and then like what they read before buying it.