I have dabbled in Internet marketing for a few years now and I have been hired as a consultant for businesses trying to get their feet wet in the ocean that is the Internet. Now, when I first sit down with my clients for the first time, I get bombarded by a lot of questions and some of them were regarding the myths or lies they had heard about Internet marketing. I decided to compile this short list of myths, lies, and misnomers about Internet marketing and I am going to debunk them.
Myth 1 – Internet marketing is expensive
Truth be told, it’s not as expensive as a television commercial. In fact, it’s way cheaper than commercials. At best, the initial cost for setting up a website with domain name and paid hosting would be at $100 minimum PER YEAR. Let’s compare the facts. I asked around and it would run you at least $2000 for a 30-second radio commercial and probably more than that, with no guarantee that your customers may even hear your commercial. With Internet marketing, you only spend a hundred dollars to get things running and you’re already putting yourself in front of a global audience.
Myth 2 – Internet marketing is too technical
It’s riddled with technical terms, but when you get right down to it, these terms are just to make things sound fancy. For example, content production is the same as writing or article writing. Link specialists can be called spammers (I kid), and Internet marketing consultants can be called bloggers.
Myth 3 – There’s no real ROI
My favourite myth. Websites or blogs are created to generate passive income and leads for the clients. When you establish a website and you subscribe to ad networks like Google Adsense, your website will be able to generate passive income. Email marketing will also be able to help you generate new leads from your prospective clients all over the world. Remember, there are millions of people logged on to the Internet at any given time looking for information. A fraction of that could be looking for your business.
Myth 4 – I cannot do it on my own
I wouldn’t want to advise business owners not to hire professional Internet marketers, but nowhere does it say that I cannot discourage them from doing it on their own. Internet marketing, much like any facet in Information Technology, can be learned individually. This means that you don’t have to enrol in formal classes or training. I started out with web design because I taught myself how to do it. once you get the concept of Internet marketing, everything else will come naturally.
Internet marketing is making waves in the business world and people are slowly appreciating how powerful the Internet is for their business.