Markus Media

Web Development Agency

Markus Media - Web Development Agency

How to Sell and Market Appliances Online

The Internet is a veritable goldmine of opportunities where one can practically sell anything, from used shoes to something as pricey as their virginity. It should give business owners an idea of just how big the potential market is and can be established on the Internet. For companies that have a physical product, this just means that there’s more opportunity for them to sell their products rather than selling it in their showrooms. Supposing you are the owner of an appliance store and you just built your ecommerce website to house all your products, how are you going to go about in selling your products?

Let’s say that you have one of the latest tankless water heaters as your main product. How are you going to sell something that’s going to be so important to homes without forcing this product down your customer’s throat?

First, highlight the features of the product. What makes it so special above the others? Don’t focus on the brand just yet. People rarely care about the brands, unless it has something to do with clothes. Go for the important features that will help entice the customers. Important features like its ability to provide hot water in seconds or its ability to help you save electricity and water at the same time should be pointed out. Don’t go technical yet. Just keep things simple. Don’t use phrases like “provides water with temperatures of up to 50-degrees” because people won’t know how hot that is. Instead, use words like “water is hot enough to keep you warm during the cold winter season”.

Afterwards, list the benefits of your product. Why is it so special? Why is a tankless water heater something to have in a home as opposed to tanked water heaters? The benefits are the cherry on top of the icing that is your features. While the features will mention what it can do, the benefits are more angled towards what it can do for you. For example, a tankless water heater provides hot water on demand, so there’s no need to have a tank to store the water. The absence of the tank allows you to have more room or space in your basement and in many cases it has fewer problems such as leaking or getting rust.

List the measurements and other important technical details of your product, so your customer will have something to tell their installers. The size and weight of your product will matter, so it’s good if you can provide your customer some info on how big or small the tankless water heater is.

Lastly, include pictures. Take a picture of the buttons, the wirings, and all the other important features that you want to show off. The first three tips focused on what you want your customers to know about the tankless water heater, but this time, it’s time for you to show what it looks like. Remember, looks can also be a big factor in the decision-making process of customers so they need to like what they see and then like what they read before buying it.

Breaking the Myths – Internet Marketing for Business Owners

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I have dabbled in Internet marketing for a few years now and I have been hired as a consultant for businesses trying to get their feet wet in the ocean that is the Internet. Now, when I first sit down with my clients for the first time, I get bombarded by a lot of questions and some of them were regarding the myths or lies they had heard about Internet marketing. I decided to compile this short list of myths, lies, and misnomers about Internet marketing and I am going to debunk them.

Here goes.

Myth 1 – Internet marketing is expensive

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Truth be told, it’s not as expensive as a television commercial. In fact, it’s way cheaper than commercials. At best, the initial cost for setting up a website with domain name and paid hosting would be at $100 minimum PER YEAR. Let’s compare the facts. I asked around and it would run you at least $2000 for a 30-second radio commercial and probably more than that, with no guarantee that your customers may even hear your commercial. With Internet marketing, you only spend a hundred dollars to get things running and you’re already putting yourself in front of a global audience.

Myth 2 – Internet marketing is too technical

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It’s riddled with technical terms, but when you get right down to it, these terms are just to make things sound fancy. For example, content production is the same as writing or article writing. Link specialists can be called spammers (I kid), and Internet marketing consultants can be called bloggers.

Myth 3 – There’s no real ROI

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My favourite myth. Websites or blogs are created to generate passive income and leads for the clients. When you establish a website and you subscribe to ad networks like Google Adsense, your website will be able to generate passive income. Email marketing will also be able to help you generate new leads from your prospective clients all over the world. Remember, there are millions of people logged on to the Internet at any given time looking for information. A fraction of that could be looking for your business.

Myth 4 – I cannot do it on my own

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I wouldn’t want to advise business owners not to hire professional Internet marketers, but nowhere does it say that I cannot discourage them from doing it on their own. Internet marketing, much like any facet in Information Technology, can be learned individually. This means that you don’t have to enrol in formal classes or training. I started out with web design because I taught myself how to do it. once you get the concept of Internet marketing, everything else will come naturally.

Internet marketing is making waves in the business world and people are slowly appreciating how powerful the Internet is for their business.

Web Design and Development Best Practices

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I have worked with several web design companies to know just what they are looking for in a web designer. Apart from the skills, these companies need web designers or developers that are able to carry out the best business practices within the industry or as an entire profession. It is also with deep regret that I have seen my fair share of web developers who are nothing but bad news. These developers are either not equipped with business ethics or that they are just so greedy to the point that they don’t care about the quality of their service.

If you’re going to be an aspiring professional web developer, let me tell you right here and now that you need to know about the ethics and practices behind professional web development. This will allow you to build a strong and good repertoire with your clients and also the company that you’re working for.

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Focus on quality: There’s nothing more important than to focus and to put emphasis on quality. Remember, what you’re designing will be online for a few years and will be a reflection of your client’s business persona. If it’s a terrible website, it’s going to reflect badly on them. The website needs to look just as good as how it should function. Broken links, sloppy image quality, and poor layout are not something that you want to give your client.

Accommodation: Accommodation is the ability to meet a client’s wants without breaking the website’s design. Yes, I know that clients will always want something unreasonable that could destroy the layout of the site but you have to listen to them. Take the time to listen to what they need and find a way that you can accommodate their needs without compromising the quality of the website. Yes, your client did want a starry background for her business website, but you know that it’s not going to look good. Find a way to btggincorporate this design without making her website look like a 10 year old child designed it.

Punctuality: Web developers are like pregnant women. They’re bound to experience delays at some point. It could be a coding error or a delay in the design, but whatever the reason is, you need to deliver your work on time. If you are unable to do that, the very least you could do is to inform your clients about why you’re delayed. They will not like it, but they will appreciate that you informed them.

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You will not be able to develop all of them at once, but the more you practice them, the higher the chances of you becoming an ethical and professional web developer.

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